BRI has more than 130 million deposit customers in Indonesia that will continue to grow and has great potential as a source of low-cost fund growth. This includes utilizing the cross-selling potential of the ultra-micro ecosystem, absorbing excess liquidity outside the system, and continuously encouraging financial inclusion.
Strengthening the foundation for low-cost funds, several actions have been taken by BRI through innovations as follows:
Providing comprehensive CASA products (Savings: Simpedes, BRItama & Tabunganku; Current Account: Giro BRI).
Improve customer experience by re-inventing the business process (such as BRILink & BRIMO).
Providing customized payment platform to capture new growth potential through BRI API.
Capturing the liquidity potential based in commodity (Pasar.id, commodity & payment chain).
Increasing share of wallet through BRI Group Synergy (joint acquisition/cross selling).
CASA Focus KPIs and empowering customer’s digital savviness by extending RM’s role as Digital Advisors.