Culture Activation Program In implementing a performance-driven culture (Performance Driven Culture), during 2022 all BRI Business Unit, both at the Head Office Division level down to the Branch Offices, designed and implemented a Culture Activation Program (CAP). This Program is an initiative program related to Work Culture that had an impact on performance achievement in each Business Unit. The Culture Activation Program (CAP) was initiated and designed by each Business Unit and was a joint commitment in the Business Unit. Culture Team In order to optimize the management of BRI Corporate Culture and the implementation of BRI One Culture in Business Unit, an active role is needed from the Culture Team to become a role model in internalizing BRI’s work culture values. The Culture Team consists of a Culture Leader (CL), Culture Agent (CA), and Culture Agent Coordinator (CAK) whose role is to ensure the success of the culture program which encourages behavior to improve performance. BRI Excellence Awards The BRI Excellence Awards became a form of appreciation given by BRI to employees and BRI Business Unit who consistently provided their best performance. In 2023, there was a Best Culture category for the Business Unit level as well as Best Culture Agent and Best Culture Leader for the Worker level. BRI’s Culture Transformation Journey BRI’s Cultural Transformation Journey covered a number of activities and programs carried out to support transformation to encourage achievement Performance Driven Corporate Culture. BRI launched BRILiaN as Core Values which is accompanied by an artifact builder to support the internalization and employee awareness process (BRILiaN Logo, Gesture, Symbol, Campaign) Culture Program BRILiaN Shine, BEA, Sportartcular, CA Campaign, Symbolic Activation Internalization of Core Values through the Culture Transformation Movement and through the development of culture tools (policy, wellbeing: BRI Community, BRILiaN Center, and Culture Program). Culture Program BRILiaN Rookie Buddy, Culture Policy: CA&CL, ToT CA, Data Mindset, BRI Xtraordinary, and others. Responding to Covid continued at the beginning of the end of the pandemic through the implementation of the Core Values AKHLAK, BRILiaN Belief, and BRILiaN Ways. Strengthening culture internalization through HC Stream (recruitment, HC Dev, Performance Management, and others). Culture Program New way of working, Culture Activation Program, Micro Excellence, BRIGade Madani, BRILiaN Fight Covid, BRILiaN Sahabat UMKM Enhancement of strengthening the Culture Activation Program in business unit (business, support, operational risk and service excellence), strengthening sales culture & capability. Culture Program CAP enhancement and monitoring of all Branch Offices, Risk Culture, Branch Office Head bootcamp, BRILiaN Transformation Leaders Program, Alignment of Culture All PA infrastructure. • Integrity • Professionalism • Trust • Innovation • Customer Centric Core Values Launch, BRILiaN Belief, and 8 Main Behaviors (BRILiaN Ways) Culture Transformation Movement Define behavioral guidance in each function, Culture Activation Program enhancement, Leaders Capability Building program, and strengthening BRI One Culture infrastructure. 2016-2017 2018-2019 2020-2022 2023 BRILiaN (BRI Lima Nilai) Launch as Core Values Core Values Internalization AKHLAK BRI One Culture Strengthening Culture Implementation through Sharpening Capability Building 2016-2017 2018-2019 2020-2022 2023 PT Bank Rakyat Indonesia (Persero) Tbk. 2023 Annual Report 421 Business Support Functions Overview
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