Internalization of Akhlak In BRI Group Acceptance Stage (Acceptance) Behavior Change Stage (Behavior Change) Results and Impact Stage Intervention Stage (Intervention) Initial Stage (Initial) 5 Communication by leaders Formation of Change Agents Cultural Introduction Program Conscious application of AKLAK in daily activities Internalization and Implementation of AKHLAK through communication media & cultural programs 4 3 1 2 Building Awareness and Understanding Planned behavior changes, in line with AKHLAK AKHLAK have been reflected in positive behavior Accepting and Supporting Morals Acceptance of AKHLAK has produced results and received recognition Program Program Program The impact of organizational change is reflected in increased Company performance Program • AKHLAK Talk (Onsite & online socialization) • BRILLIAN Leadership Insight • Formation of Culture Team (CL, CAK, CA) 1:10 • Culture Team Development (Online & Onsite) • E-learning Implementations OF AKHLAK • AKHLAK Awareness Campaign (Social media, Bristars) Leadership Commitment Management System Alignment Symbol Alignment Program • BOM Workshop: Commitment to Implementing AKHLAK • AKHLAK Town Hall Meeting • Determination of Symbolic Act Leader and Behavior Guidelines for each function • MyCore: AKHLAK part of Performance Management • BRIlliance: Recognition Systems for all Culture Agents • Work Culture Portal: Supporting system for AKHLAK implementation (GCG Online, Innovation Portal, CAP Monitoring, CA database) • AKHLAK Totem at Kanpus & Installation of Posters in all business unit throughout Indonesia. • Call for AKHLAK by all employees every day at morning briefings in all business unit. • Sharing Inspirational AKHLAK Stories every day in turns. • BUMN AKHLAK Implementation Survey • Culture Barometer Survey • Employee Engagement Survey • AKHLAK Campaign via social media and BRIStars (Video, poster, quiz) • AKHLAK Competition (Video, Photo, Quiz, Reels, Tiktok etc.) • Culture Activation Program (CAP) Behavior business unit program encourages performance excellence. • Check implementation of akhlak • AKHLAK Coaching Clinic • Greet the Culture Agent • Culture Agent Forum 2021 • Human Capital Management Excellence Award (Brandon Hall Group) 2021 2022 • The 1st Rank Top Five of Indonesia Best Companies in Creating Leaders from Within 2022 (SWA & NBO) • The 1st Rank Top in Banking Sector of Indonesia Best Companies in Creating Leaders from Within 2022 (SWA & NBO) • 2022 Brandon Hall Group Excellence Award • HR Asia Best Companies to Work For in Asia 2022 and HR Asia Most caring Company (We Care) 2023 • Best CEO (Sunarso) - Gold and Other Finance Asia. Asia’s Best Companies 2023 • HR Asia Best Companies to Work for in Asia 2023 and HR Asia Diversity, Equity & Induction Award 2023 • Best in Current Accout Offering & Highly Commended - Excellence in Mass Affluent Banking 12th Infobank Digital Brand Awards 2023 • Diamond Total Service Quality Satisfaction Based on Customer Perception Survey SQ Index Global Private Banking Innovation Award 2023 PT Bank Rakyat Indonesia (Persero) Tbk. 2023 Annual Report 420
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