PT Bank Rakyat Indonesia (Persero) Tbk. 2023 Annual Report 15 Ultra Micro Holding Synergy was implemented through a joint strategic initiative, to strengthen the resilience of MSMEs and accelerate Financial Literacy and Inclusion with a more complete journey for Ultra Micro customers in reaching BRI Group financial services. These strategic initiatives include: 1. Ultra Micro Customer Empowerment Through implementing programs to increase financial literacy and inclusion in collaboration with the Government and third parties with the aim of upgrading Ultra Micro customers, including: • The creation of Business Identification Numbers (NIB) reached 893,248. • UMi Simpedes account opening inclusions reached 13.5 million. • BRILINK Mekaar in the Mekaar group was 151 thousand. 2. Implementation of Business Unit co-location (SenyuM) Until the end of the fourth quarter of 2023, 1,018 SenyuM business unit were present. In the future, BRI plans to add more SenyuM outlets to expand the reach of BRI, Pegadaian and PNM services by utilizing a network of 3 (three) entities, while still prioritizing efficiency. 3. Utilization of Analytics Data It was recorded that by the end of the fourth quarter of 2023, 34,7 million Ultra Micro holding customers had been successfully integrated into the BRI database and used for BRI Group business expansion. Furthermore, the integrated big data will continue to be optimized through data analytics with the application of machine learning (AI) so that it can provide more precise recommendations regarding what financial products and/or services are appropriate to offer to ultra-micro customers according to their needs. 4. SenyuM Mobile SenyuM Mobile is a cross selling application used by marketers (BRI, Pegadaian, and PNM), BRILink Agents, and Pegadaian Agents in the acquisition and marketing of products from 3 (three) business entities. Currently, since September 30, 2023, SenyuM Mobile has also had a scope-up so that the application can also be used by end users (SenyuM Mobile Self-Serve) to access more complete products, including loans, savings and investment products offered by the three entities. The SenyuM mobile application has been released, so that it can be accessed by 77 thousand Marketers from 3 (three) entities, 740 thousand BRILink Agents, and 19 thousand Ultra Micro segment customers directly, which can be downloaded from the Google Play Store. 5. Business Process Improvement To improve the quality of Pegadaian and PNM business, the main focus is placed on efficiency by using digitalization in business process flows. During 2023, BRI Holding had also digitized business processes by encouraging cashless disbursement, especially in PNM customers. The implementation of cashless disbursement will not only encourage customer digital financial inclusion, but also increases business efficiency and perfect the company’s risk management. 6. Internalization of SOEs Core Values (AKHLAK) Through the Culture Activation Program (CAP) “BRIGADE MADANI”, which is a joint commitment between 77 thousand marketers in 3 Ultra Micro Holding entities to accelerate the achievement of Key Performance Indicator (KPI) targets set by the Government through the Ministry of SOEs. With various initiatives and enablers that have been prepared by the 3 (three) Ultra Micro Holding entities, the mandate from the Government through the Ministry of SOEs to Ultra Micro Holding was to contribute to the national Financial Inclusion Target targeted at 90% by 2025. As an illustration, the Government was targeting 2024, The total number of new account openings for ultra-micro segment customers was 7.8 million savings accounts. As of December 2023, 13.5 million UMI simpedes accounts have been formed. Apart from that, there are 1.2 million Ultra Micro customers who have upgraded from group customers at PNM Mekaar to individual customers at Pegadaian and BRI. Through a comprehensive customer journey, UMI Holding will continue to encourage customer graduation as its capabilities increase. This shows that Ultra Micro Holding can carry out the Government’s mandate better. Regarding the distribution of Ultra Micro Financing, there were challenges faced by Ultra Micro Holding in reaching the Ultra Micro Community, including: a. Accessibility for customers in underdeveloped, frontier, outermost areas. Ultra Micro Holding has provided the largest and most widespread conventional and e-channel network throughout Indonesia consisting of 7,755 business unit belonging to BRI, 4,553 PNM and 4,087 Pegadaian. Then, supported by an e-channel network of 741 thousand BRILink Agents, more than 200 thousand EDC Merchants, and 21 thousand ATM and CRM e-channels, 73,6 thousand Marketers, as well as the BRIMO and SenyuM Mobile Applications to be able to reach and serve Ultra Micro customers. This required support from the Government to provide infrastructure in the underdeveloped, frontier, outermost areas, making it easier for customers to access the financial services that Ultra Micro Holding has prepared, and equal access for Ultra Micro segment customers. b. Cost Efficiency Managing the Ultra Micro ecosystem, with a total of tens of millions of customers, required enormous resources. With the establishment of Ultra Micro Holding, it is hoped that Pegadaian and PNM can synergize with the BRI group, so that efficiency can be obtained while still prioritizing service to Ultra Micro customers. Against this condition, there needs to be support from the Regulator to be able to provide relaxation of policies related to the financial sector, especially in serving Ultra Micro Holding customers.
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