The meaning of logo: Company Brand A logogram with an equilateral square shape denotes balance. While the rounded lines signifying the dynamics or flexibility in addressing the changing times. The lines and shape of lettering of ‘BRI’ are made from straight-lines that denote firmness of BRI in sustainably being present and serving all Indonesians. The rounded lines reflecting BRI services represent flexibility, as BRI always upholds safety and comfort for its customers (Consumer-Centric). The lines, color, and shape of the logotype are firm and simple but precisely measurable to give impressions that reflect an excellent management system, conveniences, as well as security. The shape and coloring in a firm and regular manner hope to be able to convey an image of a modern and professional institution, reflecting the characteristics of the banking industry which emphasizes precision and accuracy. It also gives an impression of modern management in a national business with an international outlook and based on progressive spirit. The display of lines, shape and coloring give an impression of simplicity and firmness but solid, which reflects one of BRI’s mission statements as the spearhead in the Government’s policies to provide banking services to all society segments, beginning from the smallest and remote communities to the largest urban groups in cities. kota-kota. Philosophy of Tagline: “Melayani Dengan Setulus Hati” This sentence describes the spirit of BRI’s vision and mission, which has always been sincere in extending the best services. This sentence is BRI’s commitment to continually prioritize customer satisfaction, which consists of various levels of society and is located across Indonesia. The blue color denotes a feeling of comfort, calmness, and tranquility. THE LEADER OF CHANGE As The Leader of Indonesian Banking Industry, the visual component system of BRI requires refreshment. The use of logo in any communication material requires minor adjustments to support the accuracy of an overall visual component system. Logo adjustment for BRI as the Holding Company is also necessary with the Bank BRI relevancy as it governed various subsidiaries engaged in non-banking. Changes in the Logotype of “Bank BRI” to “BRI” serves as a statement that BRI as the Holding Company does not only have various subsidiaries engaged in banking, but is much more extensive. PT Bank Rakyat Indonesia (Persero) Tbk. 2023 Annual Report 81 Company Profile
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