PT BRI Danareksa Sekuritas Strategy in 2023 In 2023, BRI Danareksa Sekuritas launched its flagship online trading platform, namely BRIGHTS EASY, an alternative version of BRIGHTS with simplicity features and very easy to use. BRIGHTS EASY is expected to provide the best experience for BRI Danareksa Sekuritas retail customers. Then, development on the institutional equity brokerage business side was also carried out by working on improving the trading system to be able to provide excellent and reliable service. To aggressively expand the retail brokerage business, BRI Danareksa Sekuritas continued its collaboration program with BRI regarding opening RDN accounts via the BRImo application and embedding the BRIGHTS application launcher in the BRImo application. Apart from BRI, PT BRI Danareksa Sekuritas was running a collaboration program with BRI Group related to the acquisition of employee RDN accounts. Then, BRI Danareksa Sekuritas continued to encourage the expansion of cross selling between BRI and the BRI Group. Synergy with BRI was also implemented to strengthen the underwriting and financial advisory services business, BRI Danareksa Sekuritas penetrated corporate banking customers and forms a special team to handle BRI customers related to loan structuring. In terms of product and service development, BRI Danareksa Sekuritas offered convenience in margin transactions through Margin Online (MO) as well as ease in managing RDN balances through the autocash withdrawal feature. BRI Danareksa Sekuritas also carried out brand refinement to obtain brand identity as a strategy to increase brand awareness of the company and its products. PT BRI Danareksa Sekuritas continues to implement the corporate culture transformation which is based on BRIone Culture. The customer service culture transformation is also carried out by BRI Danareksa Sekuritas by optimizing digital assets, especially in marketing and literacy activities for retail customers through several products such as BRI Danareksa Market Update, Sapa Mentari, Saham (Stock) Kramat, Investalk Series, Bekal Buat Besok, Ngerondasip, and BRI Danareksa Eduvest. BRI Danareksa also strengthens governance and risk management to be able to support all business activities. In the midst of intense business competition, BRI Danareksa Sekuritas remains focused on conducting sustainable business by implementing and considering environmental, social and governance (ESG) aspects in accordance with the provisions stated in POJK NO.51/POJK.03/2017. PT BRI Danareksa Sekuritas Competitive Advantage and Innovation BRI Danareksa Sekuritas is the first securities company as well as a pioneer in the Indonesian capital market. BRI Danareksa Sekuritas also has competent and certified human resources. BRI Danareksa Sekuritas has a superior online trading system product, namely BRIGHTS, which offers simplicity through BRIGHTS EASY. Apart from that, BRI Danareksa Sekuritas is also part of Bank Rakyat Indonesia, the state-owned bank with the largest asset ownership. Armed with this experience and supported by synergy with the BRI Group, BRI Danareksa Sekuritas has access to the widest reach in Indonesia through the parent distribution channel. Business Prospect and Strategy for PT BRI Danareksa Sekuritas in 2024 Welcoming business in the political year and increasing geopolitical tensions in 2024, BRI Danareksa Sekuritas will continue to focus on strengthening the foundations of retail and institutional businesses by maximizing the potential for interestbased income and increasing vote rank on the institutional side. In order to face the challenges in 2024, BRI Danareksa Sekuritas took the theme “Improving Business Performance to Achieve Strong Financial Performance by Focusing on the Retail Segment”. In this big theme, there are derivative aspects that will be carried out by PT BRI Danareksa Sekuritas in 2024, in general including increasing the potential for interest-based income, increasing cross selling cooperation with BRI, continuing development of institutional systems and the BRIGHTS online trading system, increasing rank scores. institutional voting, collaborating with foreign brokers regarding sub-broking, improving the effectiveness and efficiency of back office processes, continuing massive campaigns to increase brand awareness, implementing digital implementation (digitization), carrying out business expansion, carrying out synergies with BRI and BRI Group , implementing a performance driven culture, as well as strengthening GCG and ESG implementation through RAKB. BRI Danareksa Sekuritas will continue to optimize collaboration and accelerate synergy with the parent entity (BRI), especially to develop the retail business. Some of the strategies that will be implemented in 2024 include the development of “Let’s Save Stocks” feature via the BRImo application which will then be continued into trading via BRImo. Then, collaborating with BRI regarding providing early Description 2023 2022 Growth (Nominal) (%) Akumulasi Nilai Transaksi Brokerage Shares 98,134,258 106,703,367 (8,569,109) (8.03%) Government Bonds 272,950,420 328,682,560 (55,732,140) (16.96%) Corporate Bonds 45,000,210 45,628,550 (628,340) (1.38%) PT Bank Rakyat Indonesia (Persero) Tbk. 2023 Annual Report 255 Management Discussion and Analysis on Bank Performance
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